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MTV - "In The Beginning"

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MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:07 pm

MTV's First Hour on the Air! (well, on cable) ...

On August 1, 1981, MTV launched at 12:01am. Below you can see the first hour of MTV, in six ten-minute chunks. It’s historically interesting for the commercials, shows a surprisingly seat-of-the-pants approach to cable TV complete with lots of dead air and bad audio cuts, and features a surprising mix of videos. Oh, and they won’t shut up about how they’re broadcasting in stereo — and even offer to send you an “MTV Dial Sticker” you can put on your TV radio dial so you’ll never forget where the channel is. Enjoy!
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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:09 pm

Ladies and Gentlemen, Rock and Roll!

Remember the flag-on-the-moon promo clip? Looks like it was created much earlier than I thought. Stick around until after the Buggles video for a bit of dead air, then a weird micro-documentary about MTV, followed by a Pat Benatar video. Then we meet some of the original VJs, including Martha Quinn and J.J. Jackson!



Last edited by JackRabbit on Wed Aug 03, 2011 1:14 pm; edited 2 times in total (Reason for editing : trying to post video ...)

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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:16 pm

Commercials
The first MTV commercial starts just over 10 minutes into the hour. It’s for “The Bulk,” a 3-ring binder. The second ad is for Superman II, “the most exciting movie event of our time.” The third ad is for Dolby noise reduction. Then you’ll be treated to a vintage Rod Stewart video in which he wears some very unfortunate trousers. The much-better “You Better You Bet” then puts us all in a better mood.


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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:17 pm

REO Speedwagon In Stereo
At the 7:15 mark, the classic “Brass in Pocket” video changes everything.


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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:18 pm

All Day, All Night, in Stereo
Around 3:55, the REO Speedwagon video is interrupted by a beep, dead air, static, and an awkward cut to a VJ. Not sure whether that’s the viewer’s VCR glitch or the network itself, or a bit of both.


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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:19 pm

The First Pheremone-Based Fragrances
Andron and Atari, plus a special report on the Ramones!




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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:20 pm

Elvis Costello Going Country?
Wow, two Rod Stewart videos in the first hour. He wins at MTV.



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Re: MTV - "In The Beginning"

Post by JackRabbit on Wed Aug 03, 2011 1:23 pm

[You must be registered and logged in to see this link.] Ah, "the good ole days" ...

See more videos, etc at:
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Re: MTV - "In The Beginning"

Post by Tater Salad on Wed Aug 03, 2011 7:58 pm

Ah yes, the good ol' days, back when they actually played music videos...

Thanks for the trip down memory lane, Jack!

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Re: MTV - "In The Beginning"

Post by roxanna on Thu Aug 04, 2011 4:46 am

Right !! that's it !! i'm getting that sound fixed in this pc, can't miss this !!!

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Re: MTV - "In The Beginning"

Post by Breezey Breezey on Thu Aug 04, 2011 5:50 am

Wow!!! Jack did his homework!
When I am actually and truly awake, I will listen to those, Bunny.

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Re: MTV - "In The Beginning"

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